Maori business news in the mass media

Authors

  • Tim McCreanor

DOI:

https://doi.org/10.11157/sites-vol8iss2id173

Keywords:

Maori commerce, business, media coverage

Abstract

Despite numerous historical and contemporary demonstrations of their business acumen, hegemonic discourses represent Maori as dishonest, lazy, incompetent and unfairly privileged in this domain. We studied the items about Maori business in a large representative national sample of newspaper coverage gathered in 2007/8 using content, thematic and discursive analyses. From these data we conclude that mass media newspapers in Aotearoa reproduce hegemonic views through very low levels of coverage and frequent recourse to Pakeha expectations about Maori business. The overall effect is to minimise, marginalise and denigrate important Maori contributions to this vital arena of national life.

Author Biography

  • Tim McCreanor
    Associate Professor Tim McCreanor is a social scientist with a special interest in qualitative research and discursive methods in the study of culture, equity and justice.

Downloads

Published

20-10-2011

Issue

Vol. 8 No. 2 (2011)

Section

Articles

License

Copyright © in this published form is held by Sites: New Series, Association of Social Anthropologists of Aotearoa New Zealand, ALL RIGHTS RESERVED. Individual readers and non-profit libraries acting for them, are permitted to print or download a single copy of an article without charge for use in research or teaching. Permitted use includes providing a link to an article, or hosting a PDF article in online Learning Management Systems or E-Reserve Systems for authorised users. A single article may be used in print or online Course Packs. Interlibrary loan is permitted. New Zealand Copyright Law and Copyright Licensing New Zealand Education Licence provisions apply. This consent does not extend to other kinds of copying, such as copying for general distribution, for advertising or promotional purposes, for creating new collective works or for resale. For such uses, written permission is required. Write to the Editor: sites@otago.ac.nz

How to Cite

Maori business news in the mass media. (2011). Sites: A Journal of Social Anthropology and Cultural Studies, 8(2), 32-56. https://doi.org/10.11157/sites-vol8iss2id173