Maori business news in the mass media

Authors

  • Tim McCreanor

DOI:

https://doi.org/10.11157/sites-vol8iss2id173

Keywords:

Maori commerce, business, media coverage

Abstract

Despite numerous historical and contemporary demonstrations of their business acumen, hegemonic discourses represent Maori as dishonest, lazy, incompetent and unfairly privileged in this domain. We studied the items about Maori business in a large representative national sample of newspaper coverage gathered in 2007/8 using content, thematic and discursive analyses. From these data we conclude that mass media newspapers in Aotearoa reproduce hegemonic views through very low levels of coverage and frequent recourse to Pakeha expectations about Maori business. The overall effect is to minimise, marginalise and denigrate important Maori contributions to this vital arena of national life.

Author Biography

Tim McCreanor

Associate Professor Tim McCreanor is a social scientist with a special interest in qualitative research and discursive methods in the study of culture, equity and justice.

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Published

20-10-2011

How to Cite

McCreanor, T. (2011). Maori business news in the mass media. Sites: A Journal of Social Anthropology and Cultural Studies, 8(2), 32–56. https://doi.org/10.11157/sites-vol8iss2id173

Issue

Vol. 8 No. 2 (2011)

Section

Articles

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